Reframing a Data-Heavy Mapping Tool into a Structured User Experience
CLIENT
Federal Agency
ROLE
Senior Product Designer
Design Lead over 4 designers. Led component standardization, documentation, and cross-team adoption across 20+ product teams.
Overview

This project focused on redesigning a complex, data-heavy mapping application used to analyze geographic and risk-based information. The existing tool surfaced large volumes of spatial data, but its structure made interpretation slow and unintuitive.

Users weren’t struggling with the data itself — they were struggling with how it was organized.

My role was to restructure the experience so that exploration, filtering, and interpretation felt guided rather than overwhelming.

My Role
  • Led UX strategy and structural redesign
  • Audited existing user flows and interface architecture
  • Facilitated synthesis of stakeholder and user feedback
  • Defined scalable IA patterns for complex datasets
  • Standardized interaction patterns across mapping workflows
  • Partnered with engineering to ensure feasibility within platform constraints
  • Challenge

    The application had grown organically over time. New data layers, tools, and controls were continuously added without rethinking the overall architecture.

    This resulted in:

    • Dense, crowded interfaces
    • Competing interaction models
    • Redundant filtering mechanisms
    • Navigation that required prior system knowledge
    • Cognitive overload when analyzing layered datasets

    The experience was powerful, but not approachable.

    The challenge wasn’t visual polish. It was structural clarity.

    Approach

    Rather than immediately redesigning screens, I stepped back and reframed the problem as an architectural issue.

    Research & Audit

    I reviewed existing flows and mapped how users:

    • Loaded map layers
    • Applied filters
    • Switched between views
    • Accessed supporting datasets

    We identified friction points where users were forced to jump between panels or interpret conflicting UI patterns.

    Synthesis

    User feedback and workflow analysis revealed consistent themes:

    • Important controls were visually equal to secondary tools
    • Filtering logic was inconsistent across datasets
    • Key insights were buried within expandable menus
    • The tool assumed too much system familiarity

    From this, I defined three structural goals:

    1. Reduce cognitive load
    2. Establish a clear hierarchy of actions
    3. Make spatial exploration progressive, not overwhelming
    Restructure

    I reorganized the experience around a clearer hierarchy:

    • Primary: Map interaction and core data layers
    • Secondary: Filters and view adjustments
    • Tertiary: Advanced tools and configuration

    Key changes included:

    • Consolidating redundant filtering patterns
    • Introducing progressive disclosure for advanced controls
    • Standardizing panel behavior and interaction logic
    • Clarifying state changes and data visibility

    The goal was to guide users through analysis, not present everything at once.

    Standardize

    To ensure scalability across future datasets and features, I:

    • Defined repeatable interaction patterns for filters and toggles
    • Established consistent panel layouts and spacing systems
    • Standardized map tool behaviors and states
    • Integrated patterns into the broader design system

    This prevented the tool from drifting back into fragmentation as new features were added.

    Outcome

    The redesigned mapping tool transformed from a dense utility into a structured analytical experience.

    Users were able to:

    • Navigate spatial data with greater confidence
    • Apply filters without confusion
    • Interpret layered insights more quickly
    • Move between analysis states without losing context

    Beyond usability improvements, the most meaningful impact was structural: The tool became scalable. Future enhancements could be layered onto a system with defined hierarchy, consistent interaction logic, and architectural integrity.